NEW INTERNATIONAL CRICKET 2010™ GAMEPLAY VIDEO INTRODUCED BY JONATHAN AGNEW
IC 2010’s Action Cam and Power Stick unveiled in new gameplay video
Mumbai, 20th MAY 2010: Codemasters® today released a new video showcasing key gameplay features in International Cricket 2010™, launching on June 18th for the PLAYSTATION®3 computer entertainment system and Xbox 360® video game and entertainment system from Microsoft®. The video, introduced by Jonathan Agnew, is available to view now at www.playcricket2010.com .
In the video, Jonathan Agnew, former England player and part of the in-game commentary team, introduces International Cricket 2010’s key new gameplay enhancements, including Action Cam and Power Stick. Action Cam is the game-changing new camera perspective that takes players right onto the pitch and into the heart of the battle, while Power Stick is the intuitive new 360° batting system which gives players the opportunity to play the widest selection of shots possible to all areas of the pitch.
Agnew, affectionately known as ‘Aggers’, is the BBC’s Chief Cricket Correspondent, and broadcaster on Test Match Special. He is joined behind the microphone in-game by Shane Warne, Ian Bishop, and for the first time in a Codemasters cricket title, David ‘Bumble’ Lloyd, to deliver the most authentic commentary in a cricket game yet.
Officially licensed by the England and Wales Cricket Board and Cricket Australia to feature official players, stadia and kits, International Cricket 2010 can be enjoyed in a wide range of game modes from full test series to quick-fire Twenty20 matches. Players can also take on a range of new instant tournaments as any of the expanded roster of 16 nations.
Complete with local and online multiplayer, International Cricket 2010 launches on June 18th for Xbox 360 and PLAYSTATION®3. For the latest news and screens, visit www.playcricket2010.com.
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For further information please contact:
Richa Anand Bratin Roy
Zapak Digital Entertainment Ltd. Hanmer MS & L – Publicis Groupe
093246 20303 / 9820379152 09833868621
richa.anand@zapak.co.in bratin@hanmermsl.com
About Zapak Digital Entertainment Ltd.:
Zapak is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 7 million registered gamers, Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world. Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high- speed broadband and High-end PCs. There are 102 gameplexes present in 36 cities all across India to provide the Indian games world-class shared access. There will be about 300 Gameplexes all across the country in a year’s time. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution network with presence in over 5000 retail outlets across 135 cities all across India. Zapak also plans to bring to India some of the world’s best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG’s with 2 titles to be launched this year. The first title in the series being ‘Crazy Kart’ in association with Shanda Interactive Entertainment Ltd. was launched in September ’08 and ‘Runescape’ in association with Jagex Studios was launched in October ‘09. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space. Jump Games, India’s premier mobile gaming and publishing firm, is also a part of Zapak Digital Entertainment Ltd.
Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, ’08), reaching them across all possible touch points. At the Asia Brand Congress ’07 and then again in ‘08, under the category of Brand leadership in India, Zapak won the award for the Internet Business.
ABOUT CODEMASTERS
Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience across multiple gaming platforms and channels. Established in 1986, the company’s dominant brands include Colin McRae DiRT, Race Driver GRID, Overlord and Operation Flashpoint; the company recently secured the exclusive worldwide video game rights to FORMULA 1. Codemasters is headquartered in Warwickshire UK, with North American operations based in Universal City, Calif. The company also maintains operations in Japan, Germany, France, Spain, Benelux and Malaysia. Codemasters receives over two million visitors to its web site every month, discover why at www.codemasters.com
ABOUT TRICKSTAR GAMES
Established in 2009, Trickstar Games is Australia’s newest but most experienced developer of best-selling interactive entertainment products for Xbox 360® and PLAYSTATION®3. The company is headquartered in Prahran, Melbourne. www.trickstargames.com
