MMA Releases New Version Of U.S. Consumer Best Practices For Cross-Carrier Mobile Content Services

Version 6.0 guidelines provide the industry-standard reference for the mobile marketing ecosystem, including the four largest U.S. carriers
Orlando and Singapore, CTIA Wireless 2011: March 23, 2011 - The Mobile Marketing Association (MMA) (www.mmaglobal.com) today released the latest version of its U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services. Updated twice annually, the [...]

Consumer Engagement takes Centre Stage at Regional Mobile Marketing Association Forum

Industry leaders to demonstrate how mobile innovation delivers value to the end consumer for brands and marketers
Singapore, March 11, 2011 – The Mobile Marketing Association (MMA) today announced the third Annual MMA Forum Singapore 2011, focused on consumer-centric engagement. Themed “Consumers Are Mobile; Are You?”, the event will draw over 250 local and regional delegates [...]

INMOBI JOINS THE MMA AS A GLOBAL PREMIUM MEMBER

World’s Largest Independent Mobile Advertising Network Helps Shape the Future of Mobile Marketing as Founding Sponsor of MMA Mobile CEO Summit

New York, Singapore, London & São Paulo – March 17, 2011 – The Mobile Marketing Association (MMA) (www.mmaglobal.com) and InMobi (www.inmobi.com), the world’s largest independent mobile advertising network, today announced that [...]

MILLENNIAL MEDIA BECOMES GLOBAL PREMIUM MEMBER OF THE MOBILE MARKETING ASSOCIATION

Assumes a Leadership Role in the Development of a Global Industry-Wide Mobile Marketing Guide
Boston, London, Los Angeles, New York, Singapore & São Paulo - March 3, 2011 – The MMA (Mobile Marketing Association) today announced that Millennial Media (http://www.millennialmedia.com/about-millennialmedia/), the independent leader in mobile advertising, is now a Premium Member. Already active as a long-standing [...]

IAB and Mobile Marketing Association Establish Standard Methodology for Measuring Mobile Web Ads

Organizations Publish First-Ever “Mobile Web Advertising Measurement Guidelines”

New York, NY & Singapore (March 2, 2011) – For the first time, standardized key metrics for measuring advertisements have been established for the mobile interactive industry. Developed in a joint effort by the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) and with the [...]

MMA PUBLISHES EXPANDED MOBILE ADVERTISING GUIDELINES

Fifth Edition Accompanied by First Draft Guidelines for Rich Media and Universal Mobile Ad Packages
New York, London, Singapore & São Paulo: Feb. 9, 2011 – The MMA (Mobile Marketing Association) (www.mmaglobal.com) today published the fifth edition of its “Mobile Advertising Guidelines,” which are designed to provide marketers, agencies, wireless carriers, media companies and other ecosystem [...]

MMA EMBARKS ON EXTENSIVE INDUSTRY PARTNERSHP PROGRAMME FOR GREATER INDUSTRY COHESION AND COLLABORATION

Strikes agreements with CMO Council, International Advertising Association UK Chapter, The Marketing Society and The Marketing Academy
New York, London, UK, Singapore & Sao Paulo: October 11, 2010 –The MMA (Mobile Marketing Association) today announced a series of agreements with four other leading marketing organisations for future collaboration: the CMO Council, International Advertising Association (IAA) [...]

MMA EXPANDS REACH TO HUNGARY, DENMARK, FINLAND, ICELAND, NORWAY AND SWEDEN

Launches Local Councils in Hungary and Nordic States; Elects Chairs
New York, London, UK, Singapore & Sao Paulo: October 11, 2010 – The MMA (Mobile Marketing Association) today announced the launch of new Local Councils in Hungary and the Nordics at its MMA Forum in London. The launches are a reflection of the growing recognition across [...]

Mobile Marketing Association Releases New Version Of U.S. Consumer Best Practices For Cross-Carrier Mobile Content Services

Mobile Marketing Association Releases New Version Of U.S. Consumer Best Practices For Cross-Carrier Mobile Content Services

Version 5.0 guidelines provide the industry-standard reference for the mobile marketing ecosystem, including the four largest U.S. carriers

New York, London, UK, Singapore & Sao Paulo: April 29, 2010 - The Mobile Marketing Association (MMA) (www.mmaglobal.com) [...]

Ten trends for mobile telecommunications in Asia that will dominate in 2010

Singapore, January 05, 2010 – The Mobile Marketing Association (MMA), a global organization leading the way in promoting the development and sustainability of mobile marketing, today announces its top 10 predictions for the mobile telecommunications industry in Asia for the coming year. As 2009 comes to a close, the MMA looks forward to the next [...]