Mobile Marketing Association Announces Workshops on Consumer Engagement, Mobile Data Monetisation and Social Mobile Commerce

Singapore, April 8, 2011 – The Mobile Marketing Association (MMA) today announced that it will be conducting three mobile marketing workshops at the Grand Hyatt Singapore on May 3, ahead of the MMA Forum in Singapore on May 4-5, 2011. The workshops will introduce participating marketers to global mobile marketing strategies and tactics, methodologies for [...]

MMA Releases New Version Of U.S. Consumer Best Practices For Cross-Carrier Mobile Content Services

Version 6.0 guidelines provide the industry-standard reference for the mobile marketing ecosystem, including the four largest U.S. carriers
Orlando and Singapore, CTIA Wireless 2011: March 23, 2011 - The Mobile Marketing Association (MMA) (www.mmaglobal.com) today released the latest version of its U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services. Updated twice annually, the [...]

Consumer Engagement takes Centre Stage at Regional Mobile Marketing Association Forum

Industry leaders to demonstrate how mobile innovation delivers value to the end consumer for brands and marketers
Singapore, March 11, 2011 – The Mobile Marketing Association (MMA) today announced the third Annual MMA Forum Singapore 2011, focused on consumer-centric engagement. Themed “Consumers Are Mobile; Are You?”, the event will draw over 250 local and regional delegates [...]

INMOBI JOINS THE MMA AS A GLOBAL PREMIUM MEMBER

World’s Largest Independent Mobile Advertising Network Helps Shape the Future of Mobile Marketing as Founding Sponsor of MMA Mobile CEO Summit

New York, Singapore, London & São Paulo – March 17, 2011 – The Mobile Marketing Association (MMA) (www.mmaglobal.com) and InMobi (www.inmobi.com), the world’s largest independent mobile advertising network, today announced that [...]

MILLENNIAL MEDIA BECOMES GLOBAL PREMIUM MEMBER OF THE MOBILE MARKETING ASSOCIATION

Assumes a Leadership Role in the Development of a Global Industry-Wide Mobile Marketing Guide
Boston, London, Los Angeles, New York, Singapore & São Paulo - March 3, 2011 – The MMA (Mobile Marketing Association) today announced that Millennial Media (http://www.millennialmedia.com/about-millennialmedia/), the independent leader in mobile advertising, is now a Premium Member. Already active as a long-standing [...]

IAB and Mobile Marketing Association Establish Standard Methodology for Measuring Mobile Web Ads

Organizations Publish First-Ever “Mobile Web Advertising Measurement Guidelines”

New York, NY & Singapore (March 2, 2011) – For the first time, standardized key metrics for measuring advertisements have been established for the mobile interactive industry. Developed in a joint effort by the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) and with the [...]

MMA PUBLISHES EXPANDED MOBILE ADVERTISING GUIDELINES

Fifth Edition Accompanied by First Draft Guidelines for Rich Media and Universal Mobile Ad Packages
New York, London, Singapore & São Paulo: Feb. 9, 2011 – The MMA (Mobile Marketing Association) (www.mmaglobal.com) today published the fifth edition of its “Mobile Advertising Guidelines,” which are designed to provide marketers, agencies, wireless carriers, media companies and other ecosystem [...]

MMA ANNOUNCES FORMATION OF IVR COMMITTEE

Committee Focuses On Best Practices and Standards Around Interactive Voice Services In Mobile Marketing
BOCA RATON, FL & SINGAPORE – Jan. 27, 2011 – During the MMA CBP Forum (Consumer Best Practices) held today in Florida, the MMA (Mobile Marketing Association) (www.mmaglobal.com) announced the formation of the MMA Interactive Voice Response (IVR) Committee. The Committee’s [...]

Mobile Marketing Association Outlines Top Ten Mobile Marketing Trends to Watch in 2011

Singapore, December 28, 2010 – The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced its annual top 10 industry predictions for mobile marketing in the Asia Pacific region. As 2010 comes to a close, MMA provides a guide to new and existing technologies that will dominate the market in the coming year.

“Recent industry reports from [...]

MOBILE MARKETING ASSOCIATION TO BUILD MOBILE PRIVACY GUIDELINES FOR THRIVING MARKETPLACE

MMA Prepares For Its Annual Consumer Best Practices Forum

New York, London, Singapore, Sao Paulo —Dec. 21, 2010 - The MMA (Mobile Marketing Association) today announced the launch of an initiative focused on the development of a comprehensive set of mobile privacy guidelines to complement its already well-established Global Code of Conduct. The objective of [...]